# Coral Way Capital brand context for agents

Version: 2026-07-29
Status: canonical
Human-readable source: https://coralwaycapital.com/brand/
Machine-readable source: https://coralwaycapital.com/brand/brand.json

Read `brand.json` before creating or changing a CWC-branded website, document, presentation, campaign, image, or interface.

## Identity

- Official concept: **Operating Registry**
- Official logo: **Double Echo**
- Official typeface: **Archivo**
- Default expression: dark forest-green, warm limestone, and one functional coral accent
- Geometry: square-edged, measured, architectural

The Double Echo mark contains two open square frames and one coral square:

- Outer frame: the organization's operating boundary
- Inner frame: the workflow made explicit and repeatable
- Coral square: the authority point for a consequential decision or handoff
- Right opening: controlled transfer and forward movement

Use the supplied SVG files. Do not redraw, round, rotate, animate, stretch, outline, recolor, or add effects to the mark.

## Positioning

Coral Way Capital turns costly manual revenue and document operations into governed production AI systems with fixed scope, measurable economics, and clear human authority.

Primary audience: established companies operating in Mexico with consequential manual workflows.

## Voice

Write with authority, precision, warmth, and restraint.

- Lead with the operational outcome.
- Prefer concrete nouns and active verbs.
- Explain controls, economics, authority, and ownership.
- Make the client the operator and owner of the resulting system.
- Separate verified facts from inference.
- Avoid hype, jargon, superlatives, and generic AI language.

## Evidence and claims

Currently approved numeric credential claims:

- Each founder has more than 15 years of project-building experience.
- Coral Way Capital has deployed more than 15 agentic workflows to production.

Never invent clients, outcomes, biographies, credentials, team size, certifications, security capabilities, uptime, ROI, testimonials, or delivery commitments. Do not infer adoption, usage, or impact metrics from public product pages.

## Implementation requirements

- Use semantic CSS variables for every interface color.
- Support both Registry light and dark themes.
- Use Archivo for branded typography.
- Keep interface geometry square-edged.
- Use coral sparingly for authority points, primary actions, and focus.
- Use green only for verified, approved, or controlled states.
- Motion must explain system behavior and must pause when hidden or offscreen.
- Preserve a legible reduced-motion state.
- Do not add neon, glow, glass, decorative gradients, rounded card grids, robots, brains, circuits, or decorative Mexican motifs.

## Canonical assets

- Mark for dark backgrounds: https://coralwaycapital.com/brand/assets/double-echo-mark-dark.svg
- Mark for light backgrounds: https://coralwaycapital.com/brand/assets/double-echo-mark-light.svg
- Horizontal logo for dark backgrounds: https://coralwaycapital.com/brand/assets/double-echo-horizontal-dark.svg
- Horizontal logo for light backgrounds: https://coralwaycapital.com/brand/assets/double-echo-horizontal-light.svg
- Stacked logo for dark backgrounds: https://coralwaycapital.com/brand/assets/double-echo-stacked-dark.svg
- Stacked logo for light backgrounds: https://coralwaycapital.com/brand/assets/double-echo-stacked-light.svg
- Wordmark for dark backgrounds: https://coralwaycapital.com/brand/assets/double-echo-wordmark-dark.svg
- Wordmark for light backgrounds: https://coralwaycapital.com/brand/assets/double-echo-wordmark-light.svg
- Favicon SVG: https://coralwaycapital.com/favicon.svg
- Apple Touch icon: https://coralwaycapital.com/apple-touch-icon.png